June 2026
Call Tracking & Attribution Basics
PPC Software on dynamic numbers, duration thresholds and attribution so you always know what’s working.
Call tracking starts with dynamic number insertion: a unique number per source so every call ties back to the campaign, keyword or publisher that produced it. PPC Software runs DNI on every source.
Duration thresholds filter out hang-ups and misdials, so only real conversations count as billable. Combined with intent signals, PPC Software uses this to protect your spend.
Attribution closes the loop: when you know which sources produce calls that close, you can cut what doesn’t work and reinvest in what does. PPC Software turns the call channel into a predictable growth engine.